Development Summary: Landal Barnsoul

A scalable opportunity with the potential to deliver
220 hundred lodges over the next 3 years

Phase Lodges Facilities Completed by
1a 40 Central Reception Area Q3 2022
1b 60 Reception/shop/small café & Outdoor activities Q4 2023
2 60 • Further leisure and recreational • Expanded Food and Beverage Q2 2024
3 60 Q3 2025

Location

Shawhead, Dumfries DG2 9SQ.
Coordinates: - 55.08020632387349, -3.760151228665213

Phase 1a Detail

Phase 1a will deliver 40 lodges along with a central reception area

•  1-bed Torp Lodge

•  2-bed Torp Lodge

•  2-bed Torp Family

•  VIP MNW Lodge

•  Premier MNW Lodge

•  Standard MNW Lodge

Cabin Designs

Stunning contemporary design at one with nature

Cabin Interiors

Cabin Exterior – CGI vs Actual

The Development Delivery Team

Belvedere Leisure have assembled a team of experienced, leading partners to deliver the business plan

Established to acquire and develop openair hospitality resorts. Landal Barnsoul is the first purpose-built resort in the UK and will be a flagship resort for Landal GreenParks.






blrplc.com

Landal GreenParks operate 90 locations in 9 European countries and has 14 locations in the UK with a team of 850 people.









landal.co.uk

Proficient at developing leisure parks across the UK, having a management team and workforce with over 40 years of experience in the building industry. They have worked extensively with Pure Leisure and South Lakeland Caravans since 2001.




buildingthemes.com

Established in 2019 The Jans Group is a dynamic customer-centric manufacturing company. The Group includes ETRUX, Jans Composites, Jans Offsite Solutions and Jans Lifestyle. Privately owned and employs over 200 people at its head office in Antrim and other locations across the UK.


jansgroup.co.uk

Area Professional partner
Structural and Civil Engineers Kennedy Retford
M&E Consultants Viridian (www.viridian-consulting.co.uk)
Quantity Surveyors and Project Management iLex Project Management (www.ilexpm.co.uk)
Facilities Architects Bradley Taylor Design (www.bradleytaylordesign.com)
Landscape Architects Milieu Landscape Design (www.milieulandscape.com)
Planning Consultants Ryden (www.rydenplanning.co.uk)

ESG Considerations

Tangible and measurable sustainability

Landal GreenParks’ eco-friendly holiday resort will utilise a variety of Low and Zero Carbon (LZC) technologies, to ensure energy use is at a minimum.

The Landal Barnsoul resort will be highly sustainable in both its construction and operation. Sustainable measures being put in place include:

• Powered by Green Energy (Green energy tariff)
• Generate energy through PV panels and wind turbines
• EV charging points and on-site vehicles
• Sustainably sourced consumables
• Reclaimed and recycled materials (Rugs and curtains made from plastic bottles)
• Locally and sustainably sourced food produce
• No single use plastics
• Zero to landfill commitment
• Rainwater collection
• Giving back to the community through food banks initiatives and donations to help the local communities
• Biodiversity through wildflower and tree planting areas

The UK Holiday Park Market

Resilient segment of the holiday sector

The coronavirus pandemic sent the hospitality industry into a downward spiral throughout Europe. While more than 850,000 hotel rooms closed and international travel ceased, there was one hospitality segment that benefited from an increase in domestic “staycation” demand, open air hospitality.

Until people have the ability and confidence to travel internationally again, demand for open air hospitality venues is expected to rise across Europe. That being said, growth in the sector had already been on the up before the pandemic with millions of visitors flocking to holiday parks across Europe every year. The overall dynamics of the leisure market have also changed with people no longer taking one big holiday a year but taking two or three shorter holidays.

Source:

Key Players in the Holiday Park Market

Landal are being acquired by KKR for €1.5bn and then merging with Roompot whom KKR acquired for €1bn in March 2021 to then put both under the Landal brand and grow to 500 locations over the next decade.
Operator No. of Parks Location
Bourne Leisure (excl. Warner) 40 UK
Center Parcs Europe 25 Germany, France, Netherlands, Belgium
Center Parcs UK 7 UK & Ireland
Droomparken 19 Netherlands
Europarcs Resorts 18 Netherlands
Forest Holidays 11 UK
Landal Green Parcs 93 UK, Germany, Netherlands, Belgium, Austria, Switzerland, Denmark, Czech Republic, Hungary
Park Holidays UK 31 UK
Parkdean Resorts 67 UK
Roompot Parks 122 Germany, Netherlands, Belgium
Siblu 21 France, Netherlands

Source:

Operating Models of Holiday Parks

UK v Europe
UK Continental Europe
Predominantly owned-operated model. Fragmented business model, a market dominated (over 70% of the UK market) by small family/group owner operators. Much more active on sale and leaseback.
Focus on cottages/houses/lodges/static caravans to let as short term holiday accommodation or sold to individuals with ground rent income on a fixed term basis; holiday home sales churn, revenue diversification through central facilities and up selling food and beverage and leisure offerings. Focus on cottages/houses sold to individuals is key and sometimes leveraged by tax incentives (i.e. France). Central facilities are more or less developed depending on the brands and concepts.
Typically freehold, although there has been a move towards grounf rent sale and lease back structures at a corporate level. Real estate is typically based on a Sale and leaseback to institutional investors with key requirements.
Sustainable profit margins can range from between 18% to 35% of turnover dependent on the style of operation. Sustainable average profit margains of approximately 15% to 35% on average.
Sale multiples can range between 8% (12.5* multiple) and 12.5% (8* multiple) for small mid-scale regional opportunities and in excess of 6.5% (15* multiple) for premium opportunities (usually strong coastal or "honey pot" tourist destinations). Real estate yields between 5.75% to 7%.

Source:

Landal GreenParks

Leading operator in the UK and European lodge market
  • 100 locations across Europe
  • 15,000 Units
  • 9 Countries
  • 3,000 Employees
  • 3m Guests every year
  • 490m Turnover
2019 ADR Occupancy RevPAL
UK Lodge (Industry Average) £96 64% £61
Branded UK Lodge (Industry Average) £104 73% £76
Landal Green Parks UK £141 82% £116

Source:

  • Landal GreenParks Corporate Brochure

Landal GreenParks

Resilient segment of the holiday sector

Steady growth of ADR

ADR has increased across all segments partly fuelled increase in demand and off peak lockdowns skewing average rate across the year.


Historically Landal Green Parks achieves a 25% higher ADR than non branded holiday parks. Partly due to higher quality products offering and partly due to additional marketing and inbound guests.


This has increased further during the pandemic as consumers look for comfort of a recognised brand, nature focus and environmentally friendly parks.



High and steady levels of occupancy

Occupancy relative stable despite rapid growth in locations and accommodation.


Historically Landal Green Parks achieves a 17% higher occupancy than non branded holiday parks. Largely driven by additional marketing and inbound guests.


This has increased further during the pandemic as consumers look for comfort of a recognised brand, nature focus and environmental friendly parks.


Source:

  • Landal GreenParks Corporate Brochure

Landal Barnsoul Microsite and Booking Page

Click on image to access – will open a browser window

Landal Barnsoul – Video

Overview of project